Research shows that messages delivered in color are nearly 40% more likely to be read and remembered than messages delivered in black and white. Use simple shapes, colors, contrasts, and other visual cues to make important information stand out.
Use large, bold, simple fonts to attract your reader’s eye and deliver your information clearly so that your audience will understand your key points. There’s no doubt what this infographic is all about. For example, UVA Health uses the bold title “Need a Reason to Quit?” and straightforward graphics featuring the silhouette of a man holding a cigarette along with illustrations of various body parts. You can achieve this by using consistent design elements and simple illustrations that fit the overall theme of the infographic information you’re sharing. Readers should be able to understand at a glance what your infographic is all about.
How to properly cite sources for an infographic how to#
A good example is an infographic from the Centers for Disease Control and Prevention (CDC) that explains how to properly apply and remove a face mask to protect against COVID-19. They always stay on point and focus on just one key issue, which they should present thoroughly and concisely. The best infographics give readers a snapshot of information. 2 Infographics simplify topics and stay on point What is causing them pain? What kind of information are they most likely to share within their social circles? Topics focused on disease prevention and wellness are usually great places to start for many healthcare practices. Here are some infographic tips and tricks for more effective design: 1 Infographics always put your audience firstįirst and foremost, consider what topics your readers and followers are interested in. What makes infographics successful?īefore you or your healthcare marketing partner begins your design process, consider the following infographic tips and tricks and take some inspiration from a few of the most successful healthcare marketing infographics such as those created by the CDC, Johns Hopkins University ( infographic on stress) the Cleveland Clinic (infographics on health and prevention) and UVA Health ( infographic about quitting smoking).
In addition, research shows that people remember 65% of what they see in a visual presentation. They present important information in a way that’s easy to understand. Infographics can be shared across many channels, including blogs, websites and social media platforms. Effective infographics deliver benefits to your content marketing strategyĭid you know that infographics are up to 30 times more likely to be read than full-length articles or blog posts? Did you know that infographics can drive up to 12% more web traffic? It’s true, and infographics can help your practice connect to a wider audience. Infographics have the unique ability to reduce complex facts and statistics into attractive, easy-to-read, easy-to-share information packages. An infographic’s purpose is to show rather than tell. Infographics have become one of the most effective ways to share information that’s easy to understand and remember. Have the results of the study presented in an infographic been peer-reviewed?Īn effective content marketing strategyfor infographic creation is to cut through that kind of medical jargon and analysis and make the information easy to understand for any individual who does not have an MD or PhD after their name. They may ask whether the study was double-blind or placebo-controlled, and if it includes a broad section of the population or if there a sampling bias. Doctors may ask if the data presented in an infographic is based on primary or secondary research. Too often, healthcare information is more detailed and complicated than it needs to be for an average reader. That’s why successful, effective infographics are so important for reaching your patient prospects in healthcare marketing. What we see typically has a far greater impact on us than what we read or say.